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9 simple but CRUCIAL tips to for your business Branding

 
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malasegaran84



Joined: 19 Oct 2011
Posts: 18
Location: Kuala Lumpur

PostPosted: Mon Feb 27, 2012 4:31 pm    Post subject: 9 simple but CRUCIAL tips to for your business Branding Reply with quote

Hi!

I was doing some findings on how to grow my business over the weekend. What I found in most of the articles was about branding. I thought branding is not that important before we grow our business to a higher level; and I found out that brand is the source of a promise to your consumer. Branding is a basic foundation in marketing our business. Here some fundamental elements to communicate your brand well:

9 simple but CRUCIAL tips to for your business Branding

1. Logo
Design of logo doesn’t matter. Include your logo on every piece of communication. Put it on business cards, letterhead, envelopes, invoices, yellow page ads, building signage, newsletters, etc.

2. Have a professional website
Reflect your brand image in websites. Your website design should be updated at least every two years to stay current.

3. Blogs are good
Valuable content on a consistent basis about your business will make you look like an expert. And use of tags and sitemaps make basic search engine optimization easy.

4. Multi – touch marketing
Multi-touch marketing is important to get your value proposition in front of your target audience. You can launch a direct mail campaign, email campaign, host a webinar, sponsor a local event, attend a trade show, and attend networking events, cold call prospects, win awards and many more. Data shows that people need to be exposed to a brand at least seven times before they buy.

5. Prepare a one page corporate overview.
Vital when you meet a prospect. Use short sentences in short paragraphs – people like to read quickly. Your one page overview should include your value proposition, target audience benefits, previous audience experience and a mini-case study and also your contact information.

6. Participate in local business events.
Don’t just participate but be on a committee. Groups are looking for volunteer help and it’s a great way to elevate your status and visibility among the entire organization.

7. Do what you say you’re going to do
Brand loyalty is a consistent experience. If you say you’re going to have the photographs ready on a set day, be sure they are ready. Positive experiences lead to good feelings and bad experiences spread much faster and are harder to overcome.

8. Stand for something
Experts are not good at everything; they’re awesome at one thing. This allows you to better position yourself and charge more for your services. People seek out experts, not generalists.

9. Realize that you’re not in control of your brand
That’s right; you only set the direction for your brand. Your actual brand image is determined by your audience. Make sure all actions and engagements during the sale and post-sale are positive and in line with your desired brand image.

In a nutshell, proper branding is critical to your long term success. A lot of people think of branding as logo development. But in reality, branding is managing the thoughts and feelings of your customers to ensure that you are what they desire!

If you guys have any idea on how to make an effective branding please share with us!

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